If you can′t beat ′em, join ′em | Made in Germany | DW | 27.03.2018
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Made in Germany

If you can't beat 'em, join 'em

The small town of Günzburg in southern Germany has set up its own online marketplace, with around 50 retailers. The initiative is a response to changes in consumer habits and the seemingly overwhelming competition from internet giants like Amazon.

Watch video 04:44