Made in Germany
Gentle manipulation -- nudge theory
It can be easier to get people to do what you want not by threatening sanctions but through persuasion. Nudge theory is about influencing decision-making through positive reinforcement and indirect suggestions. It is popular in behavioral economics.
- Date 20.08.2019
- Duration 04:19 mins.
- Author Marion Hütter
- Homepage Made in Germany - Your Business Magazine
- All videos Made in Germany
- Keywords nudge theory, behavioral economics
- Download Save MP4 file
- Embed Embed video
- Send us your feedback.
- Print Print this page
- Permalink https://p.dw.com/p/3OBQx
