It's often not the product that makes the sale, but the emotions it arouses. Advertisers analyze what makes customers tick. Online dating sites also use these personality profiles to match singles.
Japan's economy grew more than expected in the second quarter, helped by strong household and business spending and a recovery from an earlier contraction. But global trade tensions loom as a major risk to the outlook.
In its 350th anniversary year, Merck announced a highly remunerative science award and invited renowned researchers to its conference. A realignment is essential because the corporation is weakening.
Germany is to prevent a Chinese firm acquiring one of its medium-sized companies, a respected business magazine has reported. The veto of the sale of manufacturer Leifeld Metal Spinning follows security concerns.
China's CATL corporation will build a lithium-ion battery cell factory in Thuringia, Germany, to supply electric vehicle makers. In contrast, BMW and Bosch have recently abandoned plans to make battery cells. Why?
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