BusinessColoring consumer decisionsTo view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 videoBusinessAnna Sacco03/19/2019March 19, 2019Marketing products means seducing consumers. Colors are deployed strategically with the aim of luring target groups. A psychologist and a product designer reveal something about what they consider to be the unconscious processes at play.https://p.dw.com/p/3FJhdAdvertisement