BMW rolls in February sales record | Business| Economy and finance news from a German perspective | DW | 07.03.2012
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Business

BMW rolls in February sales record

German luxury carmaker BMW posted soaring sales throughout last month and logged the best February figures ever in the company's history. A variety of new brands appear to have impressed buyers.

The BMW group - comprising its BMW, MINI, and Rolls Royce brand - sold 127,634 cars in February 2012, up 14.2 percent year-on-year. Since the beginning of this year, BMW has sold 239,800 units, a sales increase of 10.5 percent over the same period last year.

The German carmaker emphasized that demand was particularly strong in the company's markets in America and Asia, while February sales in Europe almost stagnated with an increase of only 0.1 percent.

By contrast, sales to Asia and America last month skyrocketed by 34.9 percent and 25.9 percent respectively year-on-year.

Racing on

The company's outlook for the next couple of months remains fairly optimistic. "This year, we aim to even top the record sales achieved in 2011," said Ian Robertson, a BMW board member responsible for sales and marketing.

He noted that the BMW-3 series had been selling particularly well, with order levels exceeding expectations. But new models would help boost sales further later this year.

"New models such as the luxury BMW-6 Gran Coupe, which we're currently displaying at the Geneva Auto Show, will strengthen our sales in the second half of 2012," Robertson maintained.

The BMW Group currently has 25 production sites in 14 countries around the globe. Its distribution network spreads across 140 nations.

hg/nk (dpa, Reuters)