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Afrimaxx — Modern African Lifestyle

The weekly lifestyle magazine searches for inspiration and innovation in all areas of popular culture – from fashion and design through to architecture, art, food and travel. The focus is on outstanding individuals doing extraordinary things on the African continent.

Afrimaxx showcases contemporary lifestyle for a young, emergent pan-African target group: inspiring, motivating, future-oriented. 

The magazine presents creatives in their home nations; visiting renowned designers, musicians, architects who are leaving their mark on the young continent. From well-known brands through to ambitious start-ups – every week “Afrimaxx (from 5 August 2022) seeks out the continent’s best design and lifestyle innovations. The program is a co-production between DW and "Arena Holding" in Johannesburg, South Africa. 

The format curates a pan-African cultural mosaic for a young, emergent target group by showcasing the innovation and creativity of Africa’s many diverse nations.  With “Afrimaxx, DW illustrates lifestyle and trends from countries south of the Sahara, presenting Africa as a cosmopolitan, modern and aspirational continent.