Advertising at the Super Bowl | Business| Economy and finance news from a German perspective | DW | 05.02.2016
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Advertising at the Super Bowl

As sports fans gear up for the Super Bowl, advertisers are hoping to capitalize on the enormous viewing figures. The CBS network, which broadcasts the event, charges a mind-boggling $5 million for a 30-second ad – that’s nearly $170,000 per second.

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