Enterprises Meet Universities - What Can Business Do for Education and Vice Versa? | Program | DW | 07.03.2013
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Enterprises Meet Universities - What Can Business Do for Education and Vice Versa?

Wednesday, 19. June 2013, 11:30 a.m., Room C

Hosted by German Academic Exchange Service

The competitiveness of the global economy is increasingly dependent on the availability of sufficiently and appropriately qualified employees. In many developing and emerging countries there are considerable differences between the capabilities of university graduates and the qualifications sought after by industry. The lack of practical relevance means that university graduates are unable to find adequate employment opportunities. Economic development is hampered by a brain drain on the one hand and the employment of imported specialists on the other hand. So interaction between higher education institutions and enterprises is a must.
But what is the main objective and what are the key competences needed by the economy? What practical input and knowledge can enterprises give universities to improve the study and working opportunities of students?

These questions will be discussed by representatives of both sides. As an example of best practice some of them will relate their experience within the University-Business-Partnership Program of the German Academic Exchange Service (DAAD). The program intends to bring about a transfer of knowledge and foster close ties between universities and industry, thereby bridging the gap between university graduates and business communities and strengthening the dialogue between higher education and industry. The overall aim is to enable stakeholders to better satisfy the requirements and keep up with developments for the future job market.


Himmelrath, Armin
Author, Freelance Journalist and Radio Host, Cologne, Germany


Badillo, Rosalba
Adjunct Scientific Researcher, Science-to-Business Marketing Research Centre, Münster University of Applied Sciences, Germany

Bode, Prof. Jürgen
Professor for International Management, Bonn-Rhein-Sieg University of Applied Sciences, Rheinbach, Germany

Galán Muros, Victoria
International Project Manager, Science-to-Business Marketing Research Centre, Münster, Germany

Nguyen, Thi Thanh Tam
General Director, Hanoi IEC Co. Ltd, Hanoi, Vietnam

Koch, Peter
Visiting Associate, XCOM Africa GmbH, Willich, Germany

Complete workshop on soundcloud:

WS50 - Enterprises Meet Universities - What Can Business Do for Education and Vice Versa?