#mediadev - media development insights and analysis | DW

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In a radio studio, a woman sits at a desk with production equipment

TWEETS, SHARES AND THE LIKE

Social media analytics: New guidebook for small media outlets

Tips, tricks, and tools that help small media outlets boost their social media presence and audience development.  

5 tips to better connect with your audience

Digital analytics can transform small media outlets' social media use. Here are five tips on how to refine your activities.  

Social media analytics: A practical guidebook for journalists and other media professionals  

A woman pours ballots on a table

Media and elections

Nanjala Nyabola: "Social media is not a substitute for traditional media"

In an interview with #mediadev, the Nairobi-based political analyst, humanitarian advocate and writer shares her insights on media, digitalization, and politics in Kenya.  

A man answers questions of journalists

media viability

6 strategies for success

Advances in technology have disrupted the media ecosystem. There is no single way to overcome the economic challenges of running a media outlet, but there are patterns. What do successful media companies do differently?  

Protesters holding cardboard placards with slogans in Burmese

SUSTAINABLE DEVELOPMENT GOALS

Right to Information laws: Where do we stand?

Each year, a UN forum assesses the status of SDG implementation. In 2019, it will look for the first time at SDG target 16.10: access to information. Many countries adopted the respective laws, but are they applied?  

Panama Papers Mossack Fonseca Webseite (picture-alliance/dpa/J.Pelaez)

anti-corruption

Investing in investigation

In the fight against corruption, free media is crucial. It exposes malpractice and enables citizens to demand change. Despite the decline of global press freedom, the media’s power to curb corruption can be harnessed.  

interview

A masked person in front of journalists holding microphones

How the media can contribute to conflict transformation

Observer, activist, target: the media can play various roles in conflicts. Can they also help to bring peace?  

Social Media and crisis

Screenshot of Facebook Population Density Map

Saving lives with social media: The power of the crowd in emergencies

Social media is an increasingly vital tool for crisis response as non-profit organizations use it to save lives and help those in need.  

Protesters hold signs saying remove secrecy now and let media speak

key insights

Lessons learned from successful public awareness campaigns

Here are #mediadev's key recommendations for launching and running public awareness campaigns in Africa. These insights come from analyzing eight successful campaigns and talking extensively to those involved.  

Edition DW Akademie | Download

Tips for running public awareness campaigns in Africa | pdf  

Illustration zu Meinungsfreiheit und Medienentwicklung

Media Development

Our Strategic Model

DW Akademie supports freedom of expression and access to information around the world. Based on our strategic model we take a comprehensive look at media systems and realize effective and sustainable projects.  

#mediadev

Research papers

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DW Akademie experts regularly publish research findings, discussion papers, or briefings related to media development. The publications are available here.  

Discussion Paper: Media Viability in the digital age  

Handbook: Greater female participation in Cambodia  

Tips for creating public awareness campaigns for Africa  

Study: Audience Research in Media Development  

Internet Governance - Media freedom in a connected world  

Publication: How to support the media in conflict regions  

Study: Advancing Freedom of Expression in the digital age  

Research paper: Strands in media development  

Discussion paper: Measuring media viability  

Publication: Considering the Dark Side of the Media  

In the Service of the Public - Transforming state media  

Discussion Paper: Media and Information Literacy  

Content analysis - Measuring journalism quality  

Using media freedom indices in media development  

Guidebook: Analyzing media freedom indices  

More DW Akademie publications  

About #mediadev

Insights, analysis and research around the topics of freedom of expression, media development and digital transformation. Join the global conversation. Use the #mediadev hashtag.

#mediadev topics

Media freedom • Innovation in media development • Social media •
Digital rights • Media viability • Top resources • Digital security • 
Interviews • Digital tech, the internet and society • Hate speech •  
Media and information literacy • Windhoek Declaration anniversary

#mediadev tools

Digital Innovation Library • Media Freedom Navigator •
#speakup Barometer • Games for free speech • South2South Manifesto

Discussion paper: More than money | Rethinking Media Viability in the digital age (DW)

discussion paper

Rethinking Media Viability in the digital age

This paper presents a new model for Media Viability at a time when media outlets face enormous difficulties delivering quality reporting while staying financially afloat.  

safety of journalists

Symbolbild Internet Spionage (picture-alliance/dpa/F. Gabbert)

Digital security resources

Links to online digital security tools, guides, training curriculums and research for media development organizations wanting to protect journalists and activists.   

resource

Social Media

Social media guidelines

You want to know how to verify user generated content or need help handling hate speech? These guidelines set out policies to ensure radio stations use social media productively and avoid pitfalls.  

DW Akademie Bildkombo Renée Hobbs, Dennis Reineck, Sonia Livingstone, Jordi Torrent (DW; Privat)

Media and information literacy

MIL unchained

Recently, Media and Information Literacy went from niche to center stage in media development focusing on topics such as radicalization or disinformation. Here, four experts take on the issue in a question chain format.  

  • DW Akademie mediadev Marta Duran de Huerta (DW)

    The right to have access to information means to me...

    Marta Duran de Huerta, Mexico

    In countries like Mexico with high levels of violence, it's crucial to know what has happened to those who have disappeared or died. Information is the essence of any truth commission. A well informed society is much more able to deal with any situation. Well informed citizens cannot easily be betrayed, and access to information is the first step in the fight against impunity.

  • portrait of Nhlanhla Ngwenya

    The right to have access to information means to me...

    Nhlanhla Ngwenya, Zimbabwe

    Access to information is key to entrenching accountability and eliminating poverty. Internet development should not only be about connectivity but about access to useful content in as many languages as possible.

  • portrait of Tahmina Rahman

    The right to have access to information means to me...

    Tahmina Rahman, Bangladesh

    The right to seek, access and receive information is a fundamental human right. It is important because it helps people to know what is happening in their society and about the actions of those in power. One cannot question what one does not know. In an increasingly networked world, expression has more power than ever. We must do everything to ensure that this is not endangered in any way.

  • portrait of Aubrey Chikungwa

    The right to have access to information means to me...

    Aubrey Chikungwa, Malawi

    Access to information is a fundamental element of development. We cannot eradicate poverty without promoting access to information.

  • Suneel Malik, Zentrum für soziale Gerechtigkeit Pakistan (DW)

    The right to have access to information means to me...

    Suneel Malik, Pakistan

    The right to information means having access to data or information about public and private organizations receiving public funding.

  • Monus Kaynat, CPDI Pakistan (DW)

    The right to have access to information means to me...

    Monus Kaynat, Pakistan

    The right to information is a fundamental human right. It empowers me to know what is happening behind the closed doors of government bodies.


Evaluation

Assessing DW Akademie's long-term projects

Weltkarte (DW)

DW Akademie’s long-term projects financed by the German Ministry for Economic Cooperation and Development (BMZ) are subject to independent evaluation. Here you can find the executive summaries of the evaluation reports.  

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