Deutsche Welle: New video-on-demand content with subtitles in Hebrew

The new VoD package will feature 40 hours of DW programming in English with subtitles in Hebrew and will include the popular shows Arts.21, Check-in, Euromaxx, In Good Shape and Tomorrow Today. The content will be available on the VoD platforms of DW partners Hot and Cellcom.

Hot is the leading telecommunications and cable provider in Israel. With around 200 local and foreign-language channels, including two from DW, Hot reaches 60 percent of households in Israel. Hot’s VoD platform has 850,000 subscribers. With Cellcom, DW is entering into a partnership with another quality broadcaster in the region. Cellcom is the third largest mobile provider in Israel and one of the leading OTT service providers.

DW Director General Peter Limbourg: "For many years DW has maintained close and successful partnerships with Israeli media companies. We feel a close connection to the country and its people. The dynamic media industry is focused on digitalization and innovation and has an open-minded, predominantly young audience. Our formats and services fit these objectives perfectly."

DW Head of Sales Petra Schneider

"The expansion of our cooperations in Israel is a special highlight at the beginning of the year," says Petra Schneider, DW Head of Sales. "Without the support of our two great partners, the implementation of the project would not have been possible. We are looking forward to an equally successful and lasting cooperation with Cellcom as we have with Hot, and we are eager to find out how the audience will react."

Up until now, DW has been providing program offerings for Israel in English, German and Russian. With the new content in Hebrew, DW is seizing the opportunity to attract a new target audience.