Destination Culture presents outstanding cultural destinations across Germany

Season 1, titled "Discoveries in Saxony," features key cultural destinations, from Prince Pueckler Park in Bad Muskau, August Horch Museum in Zwickau and watch manufacturers in Glashuette to Meissen Porcelain Museum, Haus Schminke in Loebau and Leipzig Cotton Mill.

On November 4, the Tourismus Marketing Gesellschaft Sachsen (TMGS) and DW invited regional media outlets and politicians to a preview screening in the town of Radebeul, one of the filming locations.

Saxony’s State Minister for Culture and Tourism Barbara Klepsch: "The broadcast series Destination Culture combines the topics of travel and culture and presents a wonderful variety of attractions and sights in our country that are culturally unique and worth visiting. The multimedia format offers information and inspiration, beautiful imagery, and entertaining content. This broadcast helps us to present Saxony's rich cultural heritage to a worldwide audience, and to promote it as a travel destination."

DW Director General Peter Limbourg: "Saxony is one of Germany's richest and most diverse cultural landscapes, and therefore the perfect entry point for our format. Culture is a central broadcasting mandate of DW, and our editorial team puts heart and soul into producing innovative multimedia magazines and reports."

DW Managing Director of Programming Gerda Meuer: "We deliberately chose Saxony as the first filming location. We aim to inspire our young target groups and in Saxony, we can show how tradition and modernity come together."

DW Presenter Hannah Hummel

DW Director Arts and Culture Rolf Rische, the creative mind behind the format, expects a lot of international interest: "The fact that Lonely Planet, probably the world's most important travel guide publisher, recently chose Leipzig as its top destination in Germany is further proof that we are spot on with our focus on Saxony in the first season of Destination Culture."

Gerda Meuer (left) and Hannah Hummel at the preview screening in Radebeul

German-Scottish presenter Hannah Hummel traveled across Saxony in a rare-yet-typical German vehicle: a classic VW Beetle convertible. The car, which is over 40 years old, was converted to run on electric power. Connections between tradition and modernity also run a common thread through the seven-part Season 1. Each stop is a cultural highlight, and protagonists and influencers share their personal experiences. 

The famous Moritzburg Castle

The DW crew spent several days filming in Saxony between June and September. TMGS supported the station with content and organizational planning. TMGS Managing Director Veronika Hiebl: "The result is a wonderful tribute to Saxony's cultural and natural landscape as well as its hosts. We thank all partners in our tourism regions for their active support of the film project which conveys an inviting message."

The seven-part series can be watched from November 6 on the TV channels DW Deutsch, DW Deutsch+ and DW English, on YouTube and on dw.com. Selected locations will be featured in posts on Facebook, Instagram and TikTok.

Broadcast channels:

The German version of Ausfahrt Kultur (26 minutes) airs on YouTube at DW Doku: 

www.youtube.com/dwdoku

The English version of Destination Culture (26 minutes) airs on YouTube DW Travel: www.youtube.com/dwtravel

Excerpts and specials with the hashtag #AusfahrtKultur and #DestinationCulture can be found on social media channels:

Instagram:

https://www.instagram.com/dw_travel/

Facebook:

https://www.facebook.com/dw.reise

https://www.facebook.com/dw.travel

Twitter: www.twitter.com/dw_culture

TikTok: www.tiktok.com/@dw_berlinfresh

About Deutsche Welle

The German international broadcaster DW offers multimedia content in 32 languages and has around 290 million weekly user contacts worldwide. Culture is enshrined as a central programming mandate in the Deutsche Welle Act; Culture and Lifestyle is one of the largest departments. The DW Deutsch TV channel offers numerous magazines and reports on art and culture, plus a comprehensive online offering (dw.com/kultur) and numerous social media accounts. Deutsche Welle's travel portal provides information about destinations and sights in Germany and Europe.

https://www.dw.com/de/themen/reise/s-1644

About Tourismus Marketing Gesellschaft Sachsen mbH

Tourismus Marketing Gesellschaft Sachsen mbH has been presenting the Free State of Saxony as an attractive travel destination nationally and internationally since 2000. Under the umbrella brand "Saxony - State of the Arts", it positions Saxony as a high-quality cultural travel destination with the themes of art, culture and city tourism as well as family, vitality and active vacations. Corresponding offers can be booked via the tourist booking system and with tour operators. The target markets for tourism marketing are Germany, the USA, China, the Netherlands, Switzerland, Austria, Great Britain, Italy, Poland, the Czech Republic and Russia. www.sachsen-tourismus.de, www.visitsaxony.com