Monday, June 30, 2014, 4.00 p.m., Room C
Hosted by: Wartburg College
One path for transforming a local media company for the digital age is to build brand not simply around the traditional notions of news and advertising, but around a deeper idea of civic leadership and engagement. This workshop will examine the idea of redefining the business model through the narrative facilitation of community building, not just news or journalism. By helping people in the community organize around shared interests and common issues, how can the media industry create a connection for its newsrooms to make their products stronger and more relevant? Industry innovators will discuss the concept of applying community-building practices to a news media company.
President and CEO, The Gazette Company, United States
Pier, Dr. Penni
Department Chair, Wartburg College Department of Communication Arts, United States
Founder and CEO, Axiom News, Canada
Applied Anthropologist, Germany
Bockenstedt, Travis J.
Multimedia Producer in Residence, Wartburg College Department of Communication Arts, Waverly, United States .