A blueprint for building communities: Applying community-building practices to a news media company | Program | DW | 10.04.2014
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Program

A blueprint for building communities: Applying community-building practices to a news media company

Monday, June 30, 2014, 4.00 p.m., Room C

Hosted by: Wartburg College

One path for transforming a local media company for the digital age is to build brand not simply around the traditional notions of news and advertising, but around a deeper idea of civic leadership and engagement. This workshop will examine the idea of redefining the business model through the narrative facilitation of community building, not just news or journalism. By helping people in the community organize around shared interests and common issues, how can the media industry create a connection for its newsrooms to make their products stronger and more relevant? Industry innovators will discuss the concept of applying community-building practices to a news media company.

Panelists:

Peters, Chuck
President and CEO, The Gazette Company, United States

Pier, Dr. Penni
Department Chair, Wartburg College Department of Communication Arts, United States

Pula, Peter
Founder and CEO, Axiom News, Canada

Smith, Benjamin
Applied Anthropologist, Germany

Moderation:

Bockenstedt, Travis J.
Multimedia Producer in Residence, Wartburg College Department of Communication Arts, Waverly, United States .