WEBVTT

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You order online and a 
few days later the mailman brings

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everything right to your doorstep.

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The boxes that pile up
are necessary evil.

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All these boxes make
the home look so messy.

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We felt that needed to change
and we came up with

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the idea of developing
a better packaging solution.

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Last year, global parcel shipping

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volume amounted to over
161 billion parcels.

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It takes 2 kilos of wood to produce
1K of packaging paper, and that means

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a lot of trees had to be felt
to make those parcels.

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Adina Huma's startup designed
a returnable packaging solution

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that can be reused up to 500 times.

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Today, consumer shopping online
can opt for environmentally

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friendly packaging.

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With just one click.

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Once the packaging has been removed,
it's returned to the Courier and

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sent back a service for which
customers pay extra.

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More and more online customers want
to have returnable packaging.

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The challenge for the startup
is finding as many companies as

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possible to take part in the system.

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This large online bookseller with
branches throughout Bucharest

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is already on board.

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Normal cardboard packaging
is wasteful.

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We don't want to put
more cardboard on the market.

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It usually ends up in landfills.

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Adina Humă hopes,

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that more and more online 
shoppers  will opt for returnable

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reusable packaging.

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We Romanians still have a lot of
catching up to do and we need

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to educate the public.

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For years we had to explain
the difference between reusing

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and recycling, but we kept at it and
now people understand

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how the conservation of
resources works.

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The European Union's Green Deal plans
on making the EU climate neutral

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by 2050.

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Adina Humă thinks recreates
returnable packaging solution

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is a highly promising one.

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She just wishes she'd had
the idea sooner.