VW is the German Football Association′s new sponsor | Business| Economy and finance news from a German perspective | DW | 19.03.2019
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Business

VW is the German Football Association's new sponsor

New partner, new money. The German Football Association (DFB) has a new sponsor. After 46 years of partnership with Mercedes, the soccer association and its national teams now sport the VW logo. Both VW and the DFB hope to profit from the arrangement.

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