QR Codes Pay Off | All media content | DW | 26.08.2013
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QR Codes Pay Off

They're everywhere and they're fast. QR codes have turned the advertising industry on its head. In just seconds they can link users to web sites and videos. And they mean big money for a German startup.

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QR stands for "Quick Response". They've become a standard marketing tool in corporate advertising. If anyone knows anything about QR codes, it's Bielefeld-based entrepreneur Nils Drescher. His company "QR Code Generator” is one of the German market leaders in the industry.