Monday, 17 June 2013, 4:00 p.m., Pumpenhaus
Market penetration of pay TV in Latin America has been steadily increasing in recent decades and there is no indication that growth is coming to an end. Presently there are around 56 million pay TV subscribers in Latin America and numerous studies have pegged that number to climb.
There has also been a marked increase in the number of Latin American pay TV channels in recent years. Countries like Colombia and Argentina show a market penetration of over 80 percent where there are hundreds of programs available to subscribers of leading pay TV providers.
Growth indicators are a result of better content and technological advances. More and more channels are being offered in HD quality. Innovative services that allow programming on new devices are making content more attractive and easier to access.
However, we still must consider the effects of these developments on consumer behavior. Does more variety mean more quality information for regular users of pay TV? Furthermore, what are the most important indicators of continued growth?
This panel will take a close look at the situation in the most significant pay TV markets in Latin America. The discussion will focus on the possibilities as well as the limitations of pay TV in this strategically important part of the world.
Director, Revista Señal Internacional, Buenos Aires, Argentina
Vice President, Net Uno, Caracas, Venezuela
CEO, Cablevisión, Buenos Aires, Argentina
Yamuni Robles, Enrique
Director General/CEO, Megacable, Guadalajara, Mexico
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