Berlin has a reputation as a hub of creativity. That's great for its image and a significant economic factor. But even if the creative industry as a whole is thriving, many creatives struggle to live from their art.
In Germany – the land of currywurst – McDonald's is launching a vegan burger. Tofu producers are barely keeping up with demand. But things look different on a global scale. Meat consumption in China has quadrupled in recent decades.
Nestlé’s new vegan ground beef is flying off the supermarket shelves. The conglomerate is investing in meat-replacement products on a grand scale. We interview Christian Adams, business manager of Nestlé’s vegetarian and vegan subsidiary.
The start-up Novameat is part of a food revolution. Their 3D printed ‘meat’ claims to be eco-friendly, healthy and affordable. But printing the plant proteins is energy-intensive, and marketing lab-grown ‘meat’ isn't always easy.
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