One Story, Many Media: Transmedia Storytelling | Topics | DW | 02.03.2012
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One Story, Many Media: Transmedia Storytelling

26 June, 11:30 a.m., Room Suessmuth
Hosted by
Deutsche Welle

Transmedia storytelling is a term often used to give marketing campaigns an especially original and innovative multimedia air.

Feeding into social media platforms is often an end in itself driven by the notion “we have to get onto the social web because everyone else is already there”.

Educational material is a somewhat neglected but excellently suited field for transmedia storytelling because it can be conveyed more completely and with more enduring impact across a range of channels.

The idea behind it is simple. A story told via various media platforms has increased appeal and can reach a wider audience. So the convergent use of media serves to motivate learners. It puts the story at the center and conveys it across various media.

Learning a language also works best when the learner’s various senses are engaged. Transmedia storytelling simultaneously trains the learner's audial, visual, reading and formulation faculties. Cultural information is acquired incidentally. The merits of addressing learners through several channels to convey specific information will be presented here with the example of "Jojo sucht das Glück, a Deutsche Welle multimedia project for learners of German.

Looking also at other examples, the workshop will seek insights into the opportunities presented by transmedia storytelling for educational purposes, as well as its inherent challenges and difficulties. Participants are encouraged to engage in lively debate about the pros and cons of presenting content in non-linear forms. Online users will participate in the discussion via Twitter and Facebook.


Kasraeian-Moghaddam, Shirin
Project Coordinator, Language Courses Department, Deutsche Welle, Bonn, Germany