Nike′s polarizing ad and other campaigns with a political twist | Lifestyle | DW | 05.09.2018
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Lifestyle

Nike's polarizing ad and other campaigns with a political twist

Along with Nike's latest campaign featuring Colin Kaepernick, different companies have used political issues to promote their brands. Others faced backlash for being politically incorrect. Here's a look at 10 cases.

The latest Nike ad featuring Colin Kaepernick, the NFL quarterback whose take-a-knee protest has polarized the United States, is an advertising coup.

From Benetton's infamous campaigns to German winks at the NSA scandal, the gallery above takes a look at other advertising campaigns that tackled political issues — some unwittingly. Which begs the question: Is even bad publicity good publicity?

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