Mizera, Sue | Speakers | DW | 25.04.2012
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Mizera, Sue

Managing Director, Young & Rubicam Business Consultants, Geneva, Switzerland

Bild: 11_Foto_Sue Mizera_RN_244x330.jpg Titel: GMF Foto Sue Mizera Schlagworte: Global Media Forum 2012, Speaker47 Beschreibung: Speaker Sue Mizera auf dem Global Media Forum 2012 Format: Sonderformat 244x330 Bildrechte: Verwertungsrechte im Kontext des Global Media Forums eingeräumt.

Sue Mizera joined Young & Rubicam (Y&R) New York in 1986. She handled research projects for key accounts such as Disney, Kodak and Colgate Palmolive. In 1991 Sue moved to Y&R Business Communications in Geneva. Sue’s goal was to bring the sophistication of consumer marketing to business-to-business clients.
Today, she heads the Y&R Business Consultants division within the Geneva office, specialising in business-to-business brand strategy consultancy. Sue defines the work as “Filling the space between where traditional advertising planning ends and business consulting begins.”

Sue also teaches advertising and communications at Webster University in Geneva. Prior to this she also taught Ancient Literature at Columbia University, N.Y.

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