Managing Director, Young & Rubicam Business Consultants, Geneva, Switzerland
Sue Mizera joined Young & Rubicam (Y&R) New York in 1986. She handled research projects for key accounts such as Disney, Kodak and Colgate Palmolive. In 1991 Sue moved to Y&R Business Communications in Geneva. Sue’s goal was to bring the sophistication of consumer marketing to business-to-business clients.
Today, she heads the Y&R Business Consultants division within the Geneva office, specialising in business-to-business brand strategy consultancy. Sue defines the work as “Filling the space between where traditional advertising planning ends and business consulting begins.”
Sue also teaches advertising and communications at Webster University in Geneva. Prior to this she also taught Ancient Literature at Columbia University, N.Y.