Mini stars on YouTube | Shift - Living in the Digital Age | DW | 07.02.2018
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Mini stars on YouTube

The internet is bursting with content for kids and featuring kids. The advertising industry is reaching out to young YouTube stars to capitalize on their ability to attract and influence target audiences.

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"Lulu & Leon - Family and Fun" is the name two siblings in Germany gave their YouTube channel. Their videos of pranks and stories of family life are enjoyed by 86,000 subscribers. And the brother and sister also test toys and food, sometimes in cooperation with the companies that manufacture the products. There are agencies that specialize in getting brands featured on YouTube channels like "Lulu & Leon.”