The thriller author describes how data impact society and how apps can alter our behavior.
Real name: Marcus Rafelsberger
Occupation: Advertising strategist, author
Books: "Blackout - Morgen ist es zu spät" (2012), "Zero - Sie wissen, was du tust" (2014)
Award: "Zero - Sie wissen, was du tust" was named "Knowledge Book of the Year 2014" by the magazine "bild der wissenschaft"
Social media: @Marc_Elsberg, facebook.com/MarcElsberg
On the value of the book: "For me, a book has value when it opens up a new perspective on the world, however small it might be."
On the future of the book: "I am very optimistic about the future of the book. The written word will be around for a long time. What it's written on - whether paper or electronic - doesn't matter. The main thing is that it's still around, and I believe it will be."