Lego juggernaut: A toymaker soars | Made in Germany | DW | 12.05.2015
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Made in Germany

Lego juggernaut: A toymaker soars

Ten years ago, Danish toymaker Lego was facing bankruptcy, but today it's posting record turnover. Just a few years ago, Billund was a sleepy Danish village. Now, 4,000 people work here for Lego alone. The company's recipe for success is a canny blend of tradition and novelty.

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Report by Grit Hofmann