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Intercultural Media Training

If you intend to successfully work abroad, you have to be well prepared. Just having specialist knowledge from your own professional field is not enough.

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Professional preparation for your new business environment

You will only be accepted as an interlocutor in the long run if you know the cultural peculiarities of your host country.

DW-AKADEMIE's intercultural media training is primarily aimed at top German executives, who are preparing for successful deployment abroad. Internationally-experienced trainers – also from the target region – provide you with practical, intercultural knowledge, knowledge of the country and media competency.

Frequently underestimated: media competency abroad!

Who are the opinion-makers in the host country? How does one behave in front of the camera and microphone? What cultural peculiarities do you have to respect? Your goal is decisive for us: whether this involves development cooperation or subsidiaries abroad – special requirements that you place on your activities represent special requirements for our seminar contents.

Training in Europe's most modern broadcasting centre

The training rooms in the headquarters of Deutsche Welle in Bonn are located in the middle of the former government precinct. Staff from more than 60 countries and the technical equipment from Europe's most modern broadcasting centre provide you ideal training in the DW-AKADEMIE.

The DW-AKADEMIE does not offer ready-made seminars. The intercultural media training therefore consists of different modules that can be individually booked.

Just ask us, and we will give you an individual offer.