Hongqi′s big comeback | Business| Economy and finance news from a German perspective | DW | 05.12.2018
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Business

Hongqi's big comeback

Chinese President Xi Jinping wants to give his domestic car market a boost, investing heavily in the Hongqi brand. Once the preferred car of Chairman Mao, the brand is now having a comeback, taknig market share from Audi and Toyota. But government-subsidized mass purchases seem to play a role at least as big as the car's design and technology.

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