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Fascination, Color, Form

German design is setting global trends and is an international model for well-cut and unfussy classic design pieces.

https://p.dw.com/p/HMgq
Design "Made in Germany"Image: DW-TV

Be it in product design, in communication or in fashion, the Germans have been convincing the global market through longevity and sophistication. But what is "typical German design" today? A closer look is needed.

26.03.2009 DW-TV Im Focus I love shirt
Designer Ayzit Bostan Created the "I love" ShirtImage: DW-TV
26.03.2009 DW-TV Im Focus wasserhahn
Can a plain water faucet become a cult object?Image: DW-TV

This three-part film series by Sissi Hüetlin and Maren Niemeyer sets off in search of German design success, travelling to Tokyo and New York in an attempt to answer the question why design "Made in Germany" is so successful.

26.03.2009 DW-TV Im Focus brillen
The IC! Berlin Eyewear Label is highly sought after in JapanImage: DW-TV