Fake It! Protecting Your Identity Online | Shift - Living in the Digital Age | DW | 29.04.2013
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Fake It! Protecting Your Identity Online

More than 2.4 billion people use the internet worldwide - including search engines and social media websites. Most of these services are free of charge - on the surface at least. But in reality, users very often "pay" with their personal data.

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Personal data is like an online currency - the more precise the information, the more valuable it becomes. In his book "Fake It! Your Guide to Digital Self-Defense", San Francisco-based author and journalist Steffan Heuer discusses how internet users can seize the initiative and stop the advertising industry stealing their data.