1. Skip to content
  2. Skip to main menu
  3. Skip to more DW sites
Lifestyle

Fake it! Protect your Net identity

April 30, 2013

More than 2.4 billion people use the internet worldwide - including search engines and social media websites. Most of these services are free of charge - on the surface at least. But in reality, users very often "pay" with their personal data.

https://p.dw.com/p/18PEJ
Personal data is like an online currency - the more precise the information, the more valuable it becomes. In his book "Fake It! Your Guide to Digital Self-Defense", San Francisco-based author and journalist Steffan Heuer discusses how internet users can seize the initiative and stop the advertising industry stealing their data.