Explainer: Harnessing sound to sell | Made in Germany | DW | 12.05.2020
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Made in Germany

Explainer: Harnessing sound to sell

Shops play music to persuade us, often subliminally, to buy more. There are many contexts in which sounds influence our mood or decision-making. And music has measurable effects on other animals – and even bacteria!

Watch video 02:18