DW's new TV show "The 77 Percent" is aimed at the young people in Sub-Saharan Africa under 35. According to the World Bank they make up more than three quarters (77 percent) of the population.
The 26-minute magazine in English is broadcast on Saturdays and Sundays on DW News and later adopted by TV partner stations in Africa. Moderators are Eddy Micah Jr. from Ghana and Wanjiku Mwaura from Kenya. DW has scheduled 20 episodes for this year.
As one of the first in Uganda, the popular TV channel NBS has expressed interest in broadcasting the show. Kin Kariisa, CEO of Next Media Services which runs NBS, said at a recent meeting with DW Director General Peter Limbourg in Kampala: "This DW program hits the nerve of the young population because it takes a pan-African approach and promotes dialogue." Limbourg commented that "with 'The 77 Percent,' DW offers dynamic partners like Next Media Services, that have a clear strategy for the younger target group, a platform which presents the opportunities Africa has to offer and is entertaining at the same time."
The TV show consists of street debates in various hotspots with DW anchorwoman Edith Kimani, who currently is on a special assignment reporting from Africa, as well as reports, portraits of people and cities and musical elements. "The focus is on dialogue because ultimately the show is the result of debates among our more than four million social media followers," said Claus Stäcker, head of DW's Africa programming. "Young users often feel politically and economically underrepresented and seek an exchange of ideas across national borders. 'The 77 Percent' takes a constructive approach. The young protagonists can serve as role models with their innovative business models, unusual ideas or social and cultural commitment."
In late 2017, the concept was first launched as a radio show and on social media. The platform is now available in Amharic, English, French, Hausa, Kiswahili and Portuguese.
DW reaches 57 million people in Africa every week via radio, online and TV. More than four million Africans follow DW on Facebook.