Chief of Channel IT, Bassim Haidar, on planning for success in Africa | Business| Economy and finance news from a German perspective | DW | 23.01.2019
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Business

Chief of Channel IT, Bassim Haidar, on planning for success in Africa

The secret of success for doing business in African countries is individualized knowledge of the market and localized engagement, says Haidar. He warns that companies must learn to play the local rules, or lose to China every time.

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