The mobile messaging app Snapchat is especially popular with young users. Now businesses have started using the app to introduce products to a younger target audience.
Snapchat is currently getting a redesign to make it easier to use. But the new look will not make the latest earnings report from its parent company any prettier for investors who had hoped for much better results.
Fast-growing social media company Snap has filed documents for a share offering, seeking to raise billions of dollars in a keenly anticipated Wall Street debut and after burning massive amounts of cash in recent years.
Investor appetite proved high as Snap, the owner of the popular messaging app Snapchat, celebrated its trading debut on the New York Stock Exchange. Its shares soared following an IPO pricing above target range.
Messaging service company Snap has gone public on Wall Street. Investors helped the stock take off the ground, but the IPO entails a number of risks, as the firm's business model is weak, argues DW's Sophie Schimansky.
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