Brazil: Fighting the pandemic with songs | Global 3000 - The Globalization Program | DW | 15.01.2022

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Global 3000

Brazil: Fighting the pandemic with songs

An old tradition, repackaged and successfully marketed: Maria Delgado and her fellow cotton spinners are known for their sheets and tablecloths. But when sales fell in the pandemic they started to add a sung poem as a bonus. Since then, business has boomed and they can hardly keep up.

Watch video 06:19