As Berlin opens its summer Fashion Week, fans of streetwear celebrated the news that the cult fair Bread & Butter would be relaunched in September.
Dutch designer Erik Frenken opened Berlin Fashion Week on Tuesday (28.06.2016) with a preview of his collection for the label Avelon. Long, striped shirt dresses and skirts, breezy wrap blouses and platform sneakers took over the runway.
Showcasing fashion trends for the following year, the Berlin Fashion Week takes place in summer and in winter in the German capital. The Berlin event is considered a major platform for new designers and focuses on sustainable and wearable fashion.
Over 70 fashion shows as well as parties and new talent competitions are programmed through Friday, when the event ends.
Major designer names on the list are Guido Maria Kretschmer, Michael Michalsky, Ewa Herzog, René Storck, Michael Sontag, Dorothee Schumacher and Anja Gockel.
Organizers expect some 200,000 visitors, among them designers, buyers and bloggers. Because of the Euro Cup, it is not being held at its usual location near Brandenburg Gate, where an open-air soccer viewing area has been set up. Instead, it is taking place in two locations in the districts of Mitte and Wedding.
Bread & Butter relaunched
The Berlin-based online retailer Zalando also promoted its upcoming Bread & Butter fashion fair by throwing a party with the popular bloggers Dandy Diary on Monday.
Bread & Butter established itself as a cult streetwear fair. It used to be held during fashion week, until it filed for bankruptcy last year. Zalando overtook the management of the event, set to take place in September 2016 - outside of fashion week.
Organizers said their version of the event would be smaller than former Bread & Butter shows and open to the general public, instead of being restricted to industry insiders.
eg/kbm (with dpa)