Bentley - Volkswagen′s Luxury Brand | All media content | DW | 03.03.2015
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Made in Germany

Bentley - Volkswagen's Luxury Brand

In the mid-1990s, German carmaker Volkswagen decided to venture beyond the mass market and try its luck in the luxury segment. In 1998, one of its first moves was to buy up Bentley, rescuing the traditional British automaker from bankruptcy. What sort of shape is Bentley in these days?

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Report by Christian Pricelius