Büchel, Dr. Daniela | Speakers | DW | 03.05.2013
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Büchel, Dr. Daniela

Head of Corporate Responsibility, Corporate Marketing and Public Affairs, REWE Group, Cologne, Germany

Bild: 35_Foto_Buechel_HS.jpg Titel: GMF Foto Dr. Daniela Büchel Schlagworte: GMF13, Speaker13, SP1335, Dr. Daniela Büchel Beschreibung: Referentin Dr. Daniela Büchel auf dem Global Media Forum 2013 Format: Sonderformat 244x330 Bildrechte: Verwertungsrechte im Kontext des Global Media Forums 2013 eingeräumt.

Daniela Büchel is head of Corporate Responsibility /Corporate Marketing / Public Affairs at REWE Group. She started her career with REWE at the Cologne headquarters in 2003. Her main focus is on the strategic direction and implementation of corporate sustainability within REWE Group, CSR communications, stakeholder dialogues as well as brand strategy, brand development and portfolio marketing.
For REWE Group sustainability is a corporate value, which is anchored in the principles of the company. To implement this value is one of the main tasks of Dr. Büchel.

After her degree in business administration Dr. Büchel started working as a project manager for the Institut für Handelsforschung (institute for trade research at Cologne university). She directed various consulting projects together with different companies of the industry and service sector. At the same time Dr. Büchel received her PhD at Cologne university.

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