Held in Shanghai last year, China’s largest car industry event has returned to the country’s capital. The Chinese market has become increasingly important for German manufacturers.
Mercedes-Benz's seemingly innocuous Instagram post prompted outrage in China and the German carmaker has since apologized. Mercedes is one of a number of brands to upset Beijing with its online marketing.
The future looks bright for China's car market. The world's second-largest economy wants to show off its power and cutting-edge technology, while forging new partnerships with the world's leading carmakers.
With more international car manufacturers prioritizing rival events in Chinese cities like Shanghai and Beijing, the Tokyo event is rapidly becoming a domestic-focused, second-tier show. Julian Ryall reports.
Beijing is abolishing the joint-venture requirement for foreign carmakers. But the move comes too late for big German players, who are already too intertwined with their Chinese partners, says DW’s Frank Sieren.
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