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Unboxing - The Latest Online Video Revelation

Unboxing videos have become a hugely popular online phenomenon. All that’s involved is somebody filming their own exploits as they remove the packaging from their new high-tech consumer products. Scientists are now investigating the trend.

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Unboxing videos comprise self-shot films of people liberating gadgets from their packaging, with live commentary. Many clips have garnered several hundred thousand hits. Three German universities have been conducting interdisciplinary research into the mechanisms and motivation involved.