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Shift

Tomorrow's Journalism

Demand for print media is on the decline. In Germany, newspapers are looking to monetize their Internet presence and putting some of their online content behind a paywall. The Huffington Post, meanwhile, is trying a different approach.

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The German version of the Huffington Post, which launched in October, was given a mixed reception, with critics complaining it was thin on content and over-hyped. In contrast, Germany's biggest publishing group Axel Springer Verlag is looking to prioritize digital media, and sold a number of newspapers and magazines earlier this year in order to concentrate on its online sector. In recent months, it introduced subscriptions for selected content. But it remains to be seen if the strategy works.