4. Products with bite
The Reimann family, with stakes in Reckitt-Benckiser, Coty and JAB Holdings, has already earned 17.6 billion euros this year. The Reimanns are known for their range of products for false teeth, sold under the brandname "Kukident." The company, founded in the early 20th century, is aggressively expanding, taking over brands previously owned by consumer goods giant Procter and Gamble, for example.