Tesla has earned a name for fast electric sportscars with good range. Its sedans also do well. But Europe could prove a harder sell for its high end e-autos.
Automakers at the Frankfurt car show, IAA, have been highlighting their e-auto credentials and distancing themselves from Dieselgate. But how will this impact the European car industry and its 12.6 million employees?
China has set a 2019 deadline for global carmakers to meet new quotas for so-called New Energy Vehicles (NEVs), meaning their annual sales in China must hit a specific threshold of electric cars or plug-in hybrids.
After German chancellor candidate Martin Schulz called for a Europe-wide quota for electric cars, the debate among German politicians, the EU and carmakers has picked up steam. In China, such a quota already exists.
"A computer on wheels" - the hype surrounding the launch of electric automaker Tesla's long-awaited sedan is more like that for a new iPhone. The CEO believes the Model 3 will be the first mass-market electric vehicle.
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