A pop song with a new look: 49 Australian design students have produced a video for Taylor Swift's mega-hit "Shake it off," featuring hand-drawn animation.
American pop star Taylor Swift knows how to market herself online. She sells her songs on iTunes and has collected billions of views on YouTube. Now, her hit "Shake it off" has inspired 49 Australian design students to create an online project of their own. Each student produced 52 frames. The resulting collage has since been viewed over 1.3 million times.