Study: German Women Shop More than Men | Business| Economy and finance news from a German perspective | DW | 02.07.2004
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Study: German Women Shop More than Men

It's official: German women spend more time shopping in supermarkets and discounters than men. According to a survey by marketing consultants UGW, which polled 704 German shoppers, 59 percent of women spend at least half an hour and often more than an hour sifting through the shelves. On the other hand, 63 percent of men leave stores in less than half an hour. Genders also differ when it comes to creating shopping lists: While almost 50 percent of women bring along a list when they go shopping, only 30 percent of men follow suit. Women also have a tendency to spend more than they intend -- 52 percent end up buying things they hadn't planned to throw in the cart while only 40 percent of men said they did so as well.

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