A startup is a young company that is characterized by two features: It has an innovative business idea and is founded with the aim to grow rapidly.
Often startups act in a young or not yet existing market. In most cases these are companies in the technology and internet sector. Usually a company is a startup the first three years after it has been founded. In individual cases, the phase will be extended to up to five years.
The need to change the African narrative has compelled young Africans to be creative. Comic Republic, a Nigerian comics startup, produce digital comic books to tell more compelling stories of Africa and her rich culture. We hear from Jide Martin, the founder and CEO of Comic Republic, on what they are doing to change this narrative.