A startup is a young company that is characterized by two features: It has an innovative business idea and is founded with the aim to grow rapidly.
Often startups act in a young or not yet existing market. In most cases these are companies in the technology and internet sector. Usually a company is a startup the first three years after it has been founded. In individual cases, the phase will be extended to up to five years.
Indonesia's fashion industry has an export value of 25 billion US-dollar pear year. A new startup aims at empowering home tailors and young designers. Putri Yuliastutik saw two problems and has one solution: Fashion designers often need a small quantity of their sketches, while home tailors need to build a customer base to be independent. Yuliastutik’s app connects them.