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Software firm SAP aims for slower, but more sustainable growth

Europe's largest software company, SAP, has dampened its profit outlook for 2014. It said there would be slower, but organic growth as the firm looked to sharpen its focus on its cloud-computing business.

German software company SAP said on January 21 that annual profit in 2014 would not rise at the pace seen in previous years as the firm continued on its path of expanding its cloud-computing business, with more and more clients now renting software rather than buying it from the Walldorf-based company.

"We want to increase our

cloud-computing market share

against our competitors," SAP Co-CEO Bill McDermott said in a statement, adding that short-term profit hikes were not in the company's interests in the long run.

The firm said cloud-based turnover would come in at between 950 million and one billion euros ($1.29 billion to $1.35 billion) this year, after surging by 120 percent in 2013.

Robust outlook

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SAP struggling under strong euro

SAP also said revenues from software licensing and maintenance would rise by just 6 to 8 percent, after increases in the two-digit percentage range in the previous years.

Nonetheless, SAP confirmed its objective of logging 20 billion euros in turnover next year, with 2 billion euros to come from its

cloud computing business


By 2017, the firm aims to take in 3.5 billion euros from its cloud services, while overall revenues are expected to reach 22 billion euros.

hg/pfd (dpa, AP, Reuters)

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