Success on YouTube -- we profile a British company that markets viral videos. Also on the show: Crowdfunding is an increasingly popular way of raising -- and making -- money on the Net. And, on Shift Exit, an American makes Christmas music with domino tiles!
British company Viral Spiral has specialized in the professional marketing of videos on the Net. The marketing experts turn these viral videos, which are often of babies or animals, into ads or even TV series.
Many of the videos on YouTube become so famous and popular that their makers can earn money with them beyond cyberspace. Still, it's almost impossible for amateur filmmakers to get copyright protection for their material. Viral Spiral recognized this business opportunity and now markets some 4500 YouTube videos, including hits like "Charlie Bit My Finger - Again!" and "The Sneezing Baby Panda”.
More and more creative types and small business people are going online with their ideas. Over crowd financing platforms, they find investors willing to make small contributions, which help these entrepreneurs realize their big plans.
Crowdfunding is mainly known as a means of raising money for artistic projects. It's been used successfully by the producers of the film "Iron Sky" and rappers like Public Enemy. Artists find potential investors over platforms such as Kickstarter or SellaBand. And it's not just a case of fans supporting their idols. Increasingly hard-core investors see crowdfunding as a way of earning a tidy profit.
American Jared Lyon has made a domino run especially for the holiday season. He placed little bells at regular intervals, so that as soon as the tiles fall over they play a pretty tune: the Carol of the Bells.