1. Inhalt
  2. Navigation
  3. Weitere Inhalte
  4. Metanavigation
  5. Suche
  6. Choose from 30 Languages

Euromaxx

Shaving cream by a brewery?

The Carlsberg brewery is bringing shaving products onto the market made with freeze-dried beer. It sounds bizarre, but it's just another example of market extension. This strategy can be successful, as with Virgin, but there's always risk involved!

Watch video 04:59