The smell of success - a new marketing trend. We often don't notice that retailers are trying to influence our decisions. But scent designers know what they're doing. Even if it isn't always easy to find out what their customers want.
Scent designers work with seven primary odors to create thousands of variants that, for example, convey elegance, simplicity or even "Swissness”. The problem is, no one is certain exactly how much effect the "right” scent really has.