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Sarah's Music

Sarah's Music - Contemporary Classical

In this episode of Sarah's Music, Sarah visits the offices of the energetic 21C Media Group in New York to find out the different ways classical music can be promoted today in our digital world. 21C Media is a cutting edge company whose mission is "to help artists and organizations embrace and harness the technological and cultural opportunities afforded by the 21st century." A fascinating day!

Watch video 12:03

21C provides advice to a star-studded list of clients: among them Spanish tenor and conductor Plácido Domingo as well as British violinist Daniel Hope. The marketing specialists reveal what’s important when classical artists use websites, Facebook and Twitter.