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Readers Under the Eye

E-books are increasingly popular, not least because they can store a library’s worth of publications. Most users are unaware, however, of the data trail they leave when reading.

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E-book readers are never alone. Once they’re hooked up to the Internet, they are exposing their own data. It is technically possible to store what page a reader has reached in their e-book, how fast they read or what other books they download. The terms and conditions enable suppliers to save user data. Publishers use that information to adapt their range and offers to customer preferences.