An estimated 400 million Chinese shop online. That's given rise to a whole new profession: the online model.
The Yi Dong Chu Tian School in Wuhan specializes in training online models. Starting with the basics, they learn how to walk the catwalk and pose for photos, then go on to learn how to market themselves on the Web. And demand from clients such as Taobao, China's largest online marketplace, is brisk. Statistics show more than 300,000 Chinese women now work as online models.